THIS IS NOT A TIRE

September 6th, 2009

There are a number of different socially awkward avenues in which advertisers attempt to present their product. But when was the last time you saw, or have you ever seen, four good looking older men out for a joy ride? Water bottles in hand, laughing about not having to run to the restroom. Now I ask you, is this really something to laugh about at any age? I’ll give you four 17 year old boys out riding around in Dad’s car (because he is home having to use the restroom…I’m led to believe). I’ll even give you four 23 year old males out cycling (because they haven’t yet figured out how to really be with a woman) but not 60 year olds. And let’s be honest, unless you’re in sales and trying to pump up your ‘buddy’ to help him close the deal, no one hands out that many high fives.

Perhaps my point is being missed. Picture this: four women in their fifties, playing mahjong and talking about their female parts; going on about the pains of aging. Having any trouble? No, i didn’t think so. Put any two women in the same room and before long they WILL talk about what is currently out of ‘homeostasis’ with their body. It’s considered bonding in woman world, discussing the intimate parts and drugs your doctor recommends. Now substitute guys, and you have ‘urinating too frequently’ commercials; except it doesn’t seem right. Aside from my father talking to his brother, I’ve never heard him discuss his health with anyone, let alone celebrate the new prescription he is taking with his buddies. How manly is sharing your daily legal drug intake? Or better yet, the need to constantly have to make a pit stop?

Followed up with… why, if you had a condition that made you have to visit the commode often would you drink large volumes of water? All the commercials have these gentlemen in hand with large water bottles. Even Eco-friendly refillable containers in some cases. Yes, prop designer, I noticed…trying to win over a few ‘green’ older guys, I kind of like it! Bravo you, just that the writer missed it on the whole … it doesn’t really exist…this gathering of sleek suave silver seniors. If you want to reach your demographic place four well preserved women in their fifties talking. One mentions how much happier her husband is now that he is on the pee-less pill. Then all the other hens in the room want to know the name of it because their husbands wake up in the middle of the night to visit the ‘john’. Now you have a commercial! The nagging to go to the doctor is off and running. How many of you grew up with Doctor Mom? Well, my mom didn’t go to medical school, but aside from being a road side detective she also has her MD. People ultimately cave to her medical advice (and quite often she is correct). I know she is not the only one out there with a similar life degree. These are the ladies bringing their husbands to doctor’s offices for the drug that ‘dries up your liquid by-products.’

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